The Definitions of Curated Content (and its Business Implications)

What exactly is content curation?

The act of identifying, aggregating, and presenting digital material that surrounds a given topic matter is known as content curation. Content curation is quickly becoming a marketing must-have for many businesses with a strong online presence.

Unlike content marketing, content curation does not include the creation of original material, but rather the collection of content from a range of sources and the delivery of it in an ordered manner.

A content curator, for example, is not necessarily responsible for generating new material, but rather for locating relevant content related to a given category and funneling this information to readers in a mash-up approach.

What Is the Role of Content Curators?

We are surrounded by content curation. It can take the shape of an RSS feed, blog links, social network feeds, or an online news mashup as The Tilt does in their news part of each newsletter.

There are no restrictions on the sorts of material that may be created. Curated content can include videos, articles, photographs, songs, or any other type of online digital content that can be shared.

Many of us have been involved in content curation without even realizing it for years. Anyone who has a Facebook feed or a Twitter stream has witnessed content curating in action. The top social media content curators typically have the greatest followings.

Improvement and Benefits:

Using automated curation or content aggregation, which may occasionally lead to low quality curating, and similarly emphasizing on a number over quality, can all contribute to content curation failure. Many businesses employ content curation to drive Search Engine Optimization (SEO).

1. Fill in the blanks on your content calendar:

You should submit material to numerous social networks many times per week as part of your content marketing plan. The majority of such material will most likely be created in-house.

Curated content, on the other hand, is a quick cure if your social media content schedule is lacking. Sharing great information from others is a low-cost strategy to keep a consistent publishing schedule.

2. Give your fans something of value:

Your followers are drawn to you for a reason. They want to know your thoughts on your field of expertise. They want to learn from you in order to better their own lives or talents.

But not all of the knowledge you give needs to originate from your own keyboard. You are not the single authority in your field, and you should not act as if you are.

3. Create a network:

If you think someone's content is particularly important, be sure to let them know. Inform them whenever you share their material with your audience. However, don't expect anything in return.

Instead, tell them what you found most useful and that you'll be following their work in the future to see what they have to say. This will allow ties with other leaders in your field to flourish organically over time.

Curation adds value:

1. Each item in a curated collection should be recapped and summarised. In addition to including the link, you may quote a tiny portion of the original asset, as long as it fits within the limitations of 'fair use.'

2. Explain the value of the article, post, or tidbit to your target audience. Add your own title and/or thumbnail, using phrases that your audience is acquainted with.

3. Include a call to action and indicate the next steps for your target audience. This is an excellent area to provide a link to a relevant ebook or blog post in order to redirect people back to your original content and owned properties.

Business Application:

Once it comes to curating content into a collection, the whole is larger than the parts of the parts. More material does not inevitably increase the worth of a collection. Rather, you must provide your audience with high-quality content that is both valuable and relevant to them.

1. Establish Your Thought Leadership Brand:

Sharing material that is relevant to your business or specialty aids in the development of your reputation as the go-to authority in your field. Sharing material shows your audience that you've read it and understand it.

Because others have inquiries or want assistance, they will discover that you have the solutions. You've shared it even if you didn't write it.

2. Choose what you want to share:

The research phase comes first, followed by the sorting phase. You are not permitted to divulge any information discovered during your inquiry. Don't allow the plethora of material to overwhelm you.

It will make the process much easier if you sit down and examine what material will have the most influence on the readers.

3. Increase Your Audience Through Content Curation:

Curation is a wonderful approach to start dialogues regarding topics that your audience is discussing and interested in. When looking for material, consider why your audience would care if you curated a piece of content.

Make sure you include helpful material in a variety of ways. Share blog content, but also infographics, photos, movies, charts, and other media.

4. Improve the Public Image of Your Company:

Your image is important, and building a respected brand is difficult. It requires time and effort. Creating content takes time as well, but content curation simplifies the process. Certain technologies can help you figure out who is talking about what online. It may be used to learn what others are saying about your items or business.

Overview:

Once done correctly, content curation harnesses the power of third-party material for the benefit of everyone: you, as curator, your target audience, and the content providers. It's a cost-effective method to expand your content output, embrace more different opinions, and establish credibility as an unbiased thought leader.